Built around how utilities buy, plan, and staff for wildfire risk.

Utility Industry

Selling to Utilities: Wildfire Edition

For vendors & solution providers

Utilities don't buy wildfire mitigation technology and services the way other industries buy anything. Budget cycles run through regulatory filings, purchasing decisions get made in committee, and the loudest objection in the room is rarely about price it's about liability. This course gives vendors, integrators, and business development teams the insider context they're usually missing: how a utility actually evaluates a new wildfire solution, who has to sign off, and what "reducing risk" means in terms your buyer's engineering and regulatory teams will recognize.

What You'll Cover

• How utilities structure and fund a Wildfire Mitigation Plan (WMP)
• Who's in the room: risk, ops, regulatory, and procurement roles
• Where new vendors typically stall in the sales cycle, and why
• How to speak to Risk Spend Efficiency (RSE) in a pitch
• Positioning a product against PUC and regulatory requirements
• Realistic sales-cycle timelines and budget windows

You'll leave able to— reframe your pitch around how utilities actually score and fund wildfire risk decisions, and identify the internal champion most likely to move your deal forward.

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Regulatory & Compliance

Wildfire Mitigation Planning 101

Drafting a WMP from the ground up

A Wildfire Mitigation Plan is part risk science, part regulatory filing, part internal roadmap — and most people responsible for drafting one have never seen the process end to end. This course walks through building a WMP from a blank page: how to structure the risk assessment, what regulators expect to see in the language itself, and how the plan holds up once it moves from draft to internal review to submission. Built for teams writing their first WMP, or revising one that's gotten out of date with current regulatory expectations.

What You'll Cover

• Core components of a compliant WMP, section by section
• Building a defensible risk assessment framework
• Regulatory language: what's required vs. what's convention
• Mapping high fire-threat districts into the plan
• Coordinating input across ops, legal, and field teams
• Internal review cycles and common reasons plans get kicked back

You'll leave able to— outline a complete WMP draft and know exactly which sections need sign-off from which internal stakeholders before submission.

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Mitigating Wildfire Risk for Utilities

Risk & Operations

Program strategy & field execution

A plan is not a program. This course picks up where a written mitigation strategy leaves off and works through how utilities actually run one: how spend gets prioritized against risk, how projects get sequenced across a service territory, and how a team knows — with more than a gut feeling — whether its mitigation program is actually reducing ignition risk year over year. Built for the people accountable for a mitigation program's results, not just its paperwork.

What You'll Cover

• Translating a WMP's priorities into a funded work plan
• Sequencing vegetation, hardening, and technology projects
• Prioritizing spend across high fire-threat districts
• Measuring program effectiveness beyond compliance metrics
• Coordinating contractors and field crews at scale
• Reporting program progress to regulators and leadership

You'll leave able to— defend a mitigation program's spend and sequencing decisions with the same rigor regulators and executives expect to see.

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Private Team Training

Custom / Private

Program strategy & field execution

Need something tailored? We work with organizations to design private sessions that address your team's specific wildfire risk profile, regulatory environment, and operational context. Rather than sitting your team in a general cohort, we start with a short discovery conversation about where your program stands today, then build a session — or a short series — around the decisions your team is actually facing.

How It Works

• A discovery call to scope your team's risk profile and goals
• Custom curriculum drawn from our existing course library
• Delivered on-site, virtually, or in a hybrid format
• Available as a single session or a multi-part series
• Content calibrated to your regulatory jurisdiction
• Optional follow-up consulting once training wraps

Good fit if— your team spans multiple roles, works under a specific state's regulatory regime, or needs training tied directly to an active mitigation program.

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